Ace Herrera

Asencion "Ace" Herrera · Watseka, Illinois

I build AI systems, automation and websites that make small teams run like big ones.

From solar sales tools to a print-on-demand store to a 100+ bot team, I turn messy work into systems that ship.

See my projectsGet in touch

Top skills

  1. AI agent systems

    Designing and running 100+ coordinated assistants with clear roles, routing and QA.

  2. Automation

    Turning slow, repetitive work into scripts, apps and API workflows.

  3. Web development

    Fast static and Next.js sites deployed on Cloudflare Pages.

  4. Brand identity

    Logos, color and type direction that give a brand its own voice.

  5. E-commerce ops

    Shopify and Printify stores run through their APIs.

  6. Project leadership

    Owning outcomes across several ventures at once.

Featured projects

All projects

These are recent builds. They don't include my 25+ years as a serial entrepreneur, my work for insurance companies like Liberty Mutual and State Farm, or the small businesses and young entrepreneurs I've helped along the way. More about my background

In progress

The Equitas Collective (TEC)

Power. Protect. Prosper.

Website and brand system for the parent brand behind a family of energy, protection and education companies.

  • Next.js
  • Cloudflare Pages
  • Brand identity
  • Design systems

Ongoing

Ladybug Solar

Solar sales, with less chaos.

AI systems and automation for a residential solar team, including a house-measuring app and proposal tooling.

  • Android
  • Python
  • Automation
  • Proposal design

Live

Ace Made

Original designs, printed on demand.

A print-on-demand apparel store on Shopify with Printify fulfillment, run by a team of bots and one human.

  • Shopify
  • Printify API
  • Shopify Admin API
  • Pinterest