In progress
The Equitas Collective (TEC)
Power. Protect. Prosper. Website and brand system for the parent brand behind a family of energy, protection and education companies.
- Hearts
- Clubs
The Equitas Collective, which I call TEC, is a parent brand. It groups six sub-brands into three groups, and its public tagline is Power. Protect. Prosper.
- POWER: Equitas Energy (residential and commercial solar) and Equitas Enrichment (SaaS, IT and web design).
- PROTECT: Equitas Shield and Sentinel (insurance and cybersecurity).
- PROSPER: Academy and Activism.
What I built
- A new public website, built in Next.js and running as a pre-launch preview on Cloudflare Pages. It stays out of search results until launch and has no trackers.
- A brand system that ties the family together: one shared palette, a color for each group, and a badge for every sub-brand, designed as related pairs.
How I work on it
I run the design work through a small team of AI specialists (logo, palette, QA) and make the final calls myself. Every visual change goes through a review round before it reaches the preview site.